2027 English-Taught Master's Program in New Media at School of New Media

Established in February 2014, the School of New Media at Peking University is a teaching and research institution dedicated to advancing innovation and development in the field of new media. The School seeks to foster theoretical inquiry, technological innovation, and industry development, while contributing to society through rigorous research, education, and public engagement.

The School brings together leading scholars and educators from diverse academic disciplines, including communication, information science, management, sociology, psychology, and computer science. This interdisciplinary environment enables the School to explore the evolving landscape of new media from multiple perspectives and to bridge academic research with practical applications.

For more information about the School and its faculty, please visit the School’s official website (https://snm.pku.edu.cn/en/index.htm).

2. Program Overview

To meet the evolving needs of society and the global economy, the School of New Media at Peking University offers an English-taught master’s program in New Media Studies. The program aims to cultivate talented scholars and professionals to contribute to the development of new media in China and around the world.

The curriculum offers a comprehensive range of courses covering theoretical perspectives, research methods, and critical issues in new media and online communication. The program is designed to be completed over two years, during which students must earn 30 credits to qualify for the degree.

3. Program Length

The program lasts two years for Bachelor’s Degree holders.

4. Tuition and Scholarship

The tuition for the program is 80,000 RMB per year, with a total cost of 160,000 RMB for two years.

International students can apply for the following scholarship：

1) Chinese Government Scholarship (Type B): Covers partial tuition fees, free accommodation, a monthly living allowance, and medical insurance, in accordance with the applicable regulations.

Note: The evaluation of applicants for scholarships will be carried out in accordance with the relevant regulations of the government and the university. For more information, please refer to the International Student Division’s website (https://www.isd.pku.edu.cn/cn/).

5. Program Requirements

1) Applicants must be non-Chinese citizens with a valid passport. Residents of the Chinese mainland, Hong Kong, Macau or Taiwan who have emigrated to other countries and are applying to Peking University as international students must present valid passport or citizenship documents dating from before April 30, 2021, along with proof of cancellation of Chinese nationality.

Note: The exit and entry administration authority of the public security organ of China reserves the right to judge whether an applicant still has Chinese nationality. If during the application period or even after the admission or registration the applicant is judged to be still holding Chinese nationality, his/her application, admission, registration or even enrollment will be nullified.

2) Applicants should be both physically and psychologically healthy, have no criminal record, and must comply with the laws and decrees of China and the regulations of Peking University.

3) Applicants for master's degree programs must have attained a bachelor's degree or higher, and those who graduated from overseas universities must hold a bachelor's degree from a university accredited by the Ministry of Education of China.

4) Applicants whose native language is not English must demonstrate English language proficiency by submitting one of the following test scores:

TOEFL iBT: A minimum score of 100 for tests taken between September 1, 2025, and January 20, 2026, or a minimum score of 5.0 for tests taken on or after January 21, 2026.
IELTS Academic: A minimum overall score of 6.5.

All test scores must be dated September 1, 2025, or later.

6. How to Apply

Applicants should go through the international students’ online application process at http://www.studyatpku.com, fill in the application and upload the following documents:

1) Graduation certificate and degree diploma, which must be original documents or notarized copies either in Chinese or English. Degree diplomas awarded by overseas universities must be authenticated by the Chinese Service Center for Scholarly Exchange, Ministry of Education, P. R. China (CSCSE). Degree diplomas awarded by universities in the Chinese mainland must be authenticated by the Center for Student Services and Development, Ministry of Education, P. R. China (CSSD).

Note: Applicants who graduated before 2027 must upload their degree authentication report during the application period. Applicants expected to graduate in 2027 must provide an official letter from their current university stating their expected graduation date, submit their certificate of graduation upon being pre-admitted, and present their original degree diploma upon registration.

2) Official transcripts of the applicant’s academic achievement up to the present, including courses taken and standard achieved (must be original documents or certified copies either in Chinese or English).

3) A 1500-word personal statement (including a research plan). Please click the link to download the template: https://isd.pku.edu.cn/en/downloads.php?cate=13

4) Résumé and a copy of the Application Commitment letter. Please click the link to download the template for the Commitment letter: https://isd.pku.edu.cn/en/downloads.php?cate=13

5) Two recommendation letters from your referees. The referees should be professor(s), associate professor(s) or persons with relevant academic title. At least one of them should have knowledge of the applicant’s recent academic work. Once applicants submit a request, the application system will send a link to the recommenders, and the recommenders should click the link and complete the recommendation either by filling out the form online or by uploading the scanned copy of the signed letter. Click the link to download the template: https://isd.pku.edu.cn/en/downloads.php?cate=13

6) Passport front page. Applicants must upload the front page of any ordinary passport(s) he/she has used continuously since April 30, 2021, and the current passport must be valid for at least three months after enrollment.

7) A copy of TOEFL (iBT) or IELTS results: Applicants who do not speak English as the first language must have taken the TOEFL (iBT) or IELTS and met the requirement mentioned above, unless they have received a bachelor’s degree from an English-speaking university. (Please provide test scores dated after September 1, 2025.)

Note: Applicants must use a scanner to produce color scans of the original or notarized application documents. Photographs or images captured using mobile phones or cameras will not be accepted.

Once submitted and confirmed, the passport information provided in the application—including the applicant’s name, nationality, gender, and date of birth—as well as the uploaded photograph, must not be changed under any circumstances before enrollment.

Before submitting the application, applicants must carefully check and ensure that all required documents, including both letters of recommendation, are complete and meet the specified requirements. Applicants are responsible for any consequences arising from the rejection of their applications due to incomplete or non-compliant documentation.

7. Application Fee

The application fee for each program/major is 800 RMB.

Note: Applicants are required to pay the application fee online before the application deadline. Any other currency or traveler’s check will not be accepted. Applications with incomplete documents or an unpaid application fee will not be processed.

The application fee is nonrefundable.

8. Deadline for Application

The deadline for applications is December 25, 2026.

9. Admission Evaluation

1) Initial screening. The admission committee of the School of New Media selects qualified students based on the applicant’s academic record, his/her research agenda, the strength of the recommendation letters, and other application materials that could be evidence of his/her intellectual ability.

2) Evaluative interview. Applications who passed the screening will receive an evaluative interview. Based on the interview result, the admission committee makes its recommendations for admission to School of New Media. The Graduate School of Peking University reviews the results and makes a formal pre-admission decision.

3) The pre-admitted candidates should download and print the application form and, together with other required original application documents (except for degree diploma and recommendation letters), deliver or mail the materials to the School of New Media of Peking University.

Deadline: May 31, 2027

Address: RM 510, School of New Media, Peking University, Beijing, 100871, P. R. China.

The envelope must be marked “Graduate student application materials - 2027 English-taught Master program in New Media”. All the application materials would not be returned.

4) The International Student Division, Office of International Relations of PKU will issue admission documents to the successful candidates before the end of June 2027.

* For matters not covered herein, please refer to the general regulations for the admission of international students to Peking University's master's and doctoral programs in 2027.

Contact information:

School of New Media (For program enquiry)

RM 510, School of New Media, Peking University, Beijing, 100871

People' s Republic of China

E-mail: snm@pku.edu.cn

Website: https://snm.pku.edu.cn

International Student Division, Office of International Relations

New Sun Student Center, Peking University, Beijing, 100871

People' s Republic of China

Tel: (86-10)- 6275 1230

Fax: (86-10)-6275 1233